STATEMENT OF INTENT.

Statement of intent.

In my pop music video I will be using the song everyone you know- she don't dance where I have changed the band name to Clique to appeal to my audience. I will be making this for a "townie" audience of 16-25 as it is a mass market demographic and therefore applies to the pop brief . To create a music video that not only is enjoyable but also advertises the artist I will be creating a unique video style that doesn't venture into the alternative. To do this I will be using costume and mise en scene to portray a storyline and message that the audience will understand.

I have decided to not include the artist in the music video but to till have performative elements by having the characters dance instead. This means that more time can be spent on conveying the artists views and beliefs through narrative rather than their appearance. To also attract this audience I will be using actors from the same age category as they will be able to relate to them as young artists tend to get more recognition amongst young people eg. Billie Eilish who is universally recognised probably because of her age and relatability to those of the same age category. My lighting will be a mix of artificial lighting and natural to convey two different societal ideals. My main characters will also both be female as "townies" tend to be female.

They will stray from conventional standards by being homosexual which will also be one of my two representations. My video is also going to have a theme of umbrellas as shield and have the main message of rejection of tradition. The video will take inspiration from Maggie Lindemann's-friends go and will pay homage to Formation by Beyonce. To do this I will use inspiration of the costumes used in the video and use this to convey the message. To conform to the facts of pop music videos I will be using modern dance and a range of looks for the young people used. To create a unique video I will be using history inspired costume to portray a style for the artist. The cinematography that I will use will be a variety of shots especially wide shots and extreme close ups. There will also be moving shots to create an interesting dynamic.

For my intertextuality I have used a mix of the 'fault in or stars' film and the BBC series 'picnic on hanging rock'. I have done this because the fault in ours stars' audience is the townie group and picnic on hanging rock is a recent show set in the past but still has a diverse range of characters which I have tried to incorporate in my music video. I have kept my video diverse by having one of my main characters as white and the other being mixed race. The background characters are also diverse as over half aren't white with one English person, one mixed European, and one girl from Pakistan. one of my characters was a direct homage to the character Marion Quade as a person of colour who is also homosexual and is of Australian aborigines descent. I have used this reference also because she links with my music videos' theme of rejecting traditional values and ideas.

In my website I have included pictures taken on the day of shooting to link it to the video with the background being the same as the beginning and end of the video. The base of my website is inspired by a mix of Ariana Grande's and Bille Eilish's website with the format of a picture with the tour dates underneath resembling Billie's and the colour palette being similar to Grande's with a pink tone and granulated pictures. I have made the website look more similar to the old fashioned section of my video as this was more aesthetic and memorable.